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Разбираю проект, где отчёт по SEO выглядел растущим и при этом почти ничего не приносил. Из 23 169 запросов, по которым сайт нашли за одиннадцать месяцев, 19 633 привели ровно по одному визиту, а раздел, собиравший половину трафика, конвертил в целевое действие на уровне 0,15 процента. Если вы отвечаете за поиск на большом каталоге интернет-магазина или онлайн-сервиса и вам надо ответить руководству, окупается SEO или нет, дальше будут реальные выгрузки, схема учёта и то, как мы считали окупаемость канала по фактическим продажам, которые дозревают уже после клика. Клиент под NDA, называю его производителем электрокарнизов и систем затенения; цифры публикуем с его разрешения, имя и домен скрыты.

Following the all-clear, Kevin and Jade found a new openness in discussing sex and intimacy – and also a shared desire for exploring polyamory

• How do you do it? Share the story of your sex life, anonymously

Since the all clear, my relationship with my sexuality has shifted a lot

Since Hurricane Sandy in 2012, a growing labor movement has addressed the climate crisis and economic inequality

Ryan McElroen had spent years repairing the New York City subway underground when he got the opportunity to work in the middle of the ocean.

“I had no views other than the darkness at work,” he said. “Then I went polar opposite.”

Reid Wiseman, Victor Glover, Christina Koch and Jeremy Hansen broke record for farthest distance traveled from Earth

The crew of the historic Artemis II lunar flyby mission have earned the US’s top space medal, officials have announced.

Cmdr Reid Wiseman, pilot Victor Glover, and mission specialists Christina Koch and Jeremy Hansen are set to receive the Congressional Space Medal of Honor on 28 August, the US space agency Nasa said.

The Housing First policy led to the number of homeless people in Finland dropping by half. Those with firsthand experience explain why it worked

At 3.30am, Vello Senkel awoke to a knock on his door. Standing on his doorstep were his neighbours with an urgent request: “Do you have salt? We want to boil macaroni.” He acquiesced, but it turned out that salt wasn’t the only ingredient they were missing: “And do you also have macaroni?” His warm face, framed by jaw-length white hair, is at once charmed and outraged as he recounts the interaction while smoking a cigarette outside his apartment building the following morning.

Senkel, whose nickname is Velho (Finnish for wizard), is known for his proficiency in the kitchen. In his apartment, where he lives alongside 77 other formerly homeless people in a Helsinki suburb, he shows me his fully stocked freezer. From his neatly organised fridge he pulls out the jars of pickled cabbage and shrimp salad he has prepared to take to a friend’s house for lunch later.

President’s speech, declassification of documents and heightened claims of noncitizen voting have experts concerned

A series of moves by Donald Trump’s administration to sow doubt in the integrity of US elections has intensified concern among voting experts – and sparked hope among election deniers – that it could declare a national emergency.

The White House and US federal agencies have released a string of documents this summer – including disputed analyses of alleged voting by noncitzens and historical intelligence memos – stoking expectations that the US president could move to exert greater control over November’s US midterm elections.

Across California and the nation, Democratic leaders and voting rights advocates are ramping up coordination and gaming out responses to a raft of potential actions by the Trump administration to subvert the November vote or deny its outcome.

The contest in Nevada's 2nd Congressional District should be a shoo-in for Republicans. But a problematic candidate, inflation and Trump's unpopularity give Democrats not far-fetched hopes for a massive upset.

President’s speech, declassification of documents and heightened claims of noncitizen voting have experts concerned

A series of moves by Donald Trump’s administration to sow doubt in the integrity of US elections have intensified concern among voting experts – and sparked hope among election deniers – that it could declare a national emergency.

The White House and US federal agencies have released a string of documents this summer – including disputed analyses of alleged voting by noncitzens and historical intelligence memos – stoking expectations that the US president could move to exert greater control over November’s US midterm elections.

Michigan Senate nominee and others have re-energized one-time Democratic voters who abandoned the party under Biden

Two years ago, Zainab Bibi Ahmed thought she had turned her back on the Democrats for good. Now, she is volunteering for the party’s US Senate nominee in Michigan, Abdul El-Sayed.

Ahmed was one of 100,000 people to vote uncommitted in the February 2024 Democratic Michigan primary, in a bid to send a message to then US president Joe Biden about his support for Israel, as people watched what Amnesty International later called a “live-streamed genocide” in Gaza on their screens.

Since Hurricane Sandy in 2012, a growing labor movement has addressed the climate crisis and economic inequality

Ryan McElroen had spent years repairing the New York City subway underground when he got the opportunity to work in the middle of the ocean.

“I had no views other than the darkness at work,” he said. “Then I went polar opposite.”

Reid Wiseman, Victor Glover, Christina Koch and Jeremy Hansen broke record for farthest distance traveled from Earth

The crew of the historic Artemis II lunar flyby mission have earned the US’s top space medal, officials have announced.

Cmdr Reid Wiseman, pilot Victor Glover, and mission specialists Christina Koch and Jeremy Hansen are set to receive the Congressional Space Medal of Honor on 28 August, the US space agency Nasa said.

Допустим, вы решили заняться беспилотными технологиями в стартапе или RnD подразделении при университете. У вас за плечами мобильный робот на условном Arduino. И вот появился заказчик, который хочет автоматизировать свои процессы и даже готов за это заплатить. Вам нужно взять некую технику, обвешать датчиками и приводами, добавить вычислитель и научить автономно двигаться, попутно решая проблему заказчика. У вас всё серьёзно: у проекта есть руководитель, электроникой занимаются электронщики, механикой - конструктора, есть специализация у программистов (системы восприятия, навигации, планирования и т.п.). Казалось бы, что может пойти не так?

Ниже я хотел бы описать ряд проблем, с которыми столкнулся (как программист) при работе над проектами по созданию беспилотных технологий. Врядли я кого-то удивлю, наверняка это всё “детские болезни”, которые решаются правильным планированием и в зрелых компаниях не встречаются. Но на начальном этапе о них полезно помнить.

Сразу два важных предупреждения:

Первое: сначала будет немного теоретической нудятины, но оно того стоит.

Второе: уважаемые химики, это научно-популярный текст, я упрощаю. Если захотите в меня что-то бросить, кидайте в меня донатами.

Поехали.

Что вообще нужно для пожара?

Один скажет: нарушение техники пожарной безопасности.

Другой: источник огня

Третий: наличие воздуха

Правы все, но химик условие для возгорания назовёт триадой.

Нет, не той, что в Китае жмётся по тёмным улицам.

А той, что называется пожарной триадой (или треугольником): топливо-окислитель-инициатор

Incident marks apparent escalation by Tehran in its in retaliation against UK over allowing US to use British bases

Hackers linked to Iran have been blamed for a cyber-attack that caused a British power plant to be temporarily shut down.

The incident involved a small-scale energy generator, according to the UK government, which said that at no point was there a risk to the wider energy system.

New quotas to protect UK firms and jobs appear to be having opposite effect in products such as galvanised steel

At Tata Steel’s factory in Llanwern, south Wales, production lines that should be running full-time are now falling quiet for parts of the day, with workers being put on to maintenance and cleaning work while machines sit idle.

There aren’t enough orders to keep them running all the time, the company says, because of a surge of cheap steel coming from Asian countries that is threatening the viability of several UK sites that make similar products, and risk hundreds of jobs.

The city that used to be full of kind strangers is increasingly witnessing racist disorder. I hope it can find its way back to its old friendliness

Scottish people have always been known for their friendliness. “We’re not like the south of us,” they say, referring to England. The official slogan of Scotland’s largest city, “People make Glasgow”, appears everywhere – on T-shirts, buildings, bus stops and mugs. And when I first moved to Scotland from India in 2018, I was immediately welcomed by kind strangers and helpful neighbours. People showed curiosity, rather than intrusiveness. They respected queues; told me I fit right in. Music, art and cultural events were considered inclusive spaces in the city, with calls for diversity, creativity, inclusion – all the good things.

As an outsider, this was a dream come true: to be myself, to be alone, to have brotherhood and a community. It was life-changing. I could do whatever I wanted, wear whatever I wanted, walk by myself at night, even. That is a luxury, especially for a woman. But something has changed, particularly after Covid, a global recession and years of austerity. Now, I watch the steady rise of far-right, fringe violence and I feel a special scrutiny upon me.

Sanghmitra Singh is a human rights lawyer and a writer

This article is published as part of a partnership with Pass the Mic, which works to amplify the expertise of women of colour

Do you have an opinion on the issues raised in this article? If you would like to submit a response of up to 300 words by email to be considered for publication in our letters section, please click here.

Being recognised by the Brits, Grammys and Drake made the singer one of British music’s most famous names – and also left her exhausted. Now, after decompressing in her home town she returns with a record made for raving

It is a sticky, sweltering July afternoon, and I have accidentally found myself at a wake with Jorja Smith. I’m told that the pub where we have met, in the leafiest part of leafy south-west London, is usually a safe bet for an inconspicuous table. But today, sweaty black suits carrying pints drift between tables, and long queues snake round the bar.

Dressed in a simple tank top, bare-faced with her hair scraped back, Smith is waiting for me when I arrive. “I’ve been waiting for my drink for ages,” she says. “But I feel bad saying anything because, you know …”

New quotas to protect UK firms and jobs appear to be having opposite effect in products such as galvanised steel

At Tata Steel’s factory in Llanwern, south Wales, production lines that should be running full-time are now falling quiet for parts of the day, with workers being put on to maintenance and cleaning work while machines sit idle.

There aren’t enough orders to keep them running all the time, the company says, because of a surge of cheap steel coming from Asian countries that is threatening the viability of several UK sites that make similar products, and risk hundreds of jobs.

Incident marks apparent escalation by Tehran in its in retaliation against UK over allowing US to use British bases

Hackers linked to Iran have been blamed for a cyber-attack that caused a British power plant to be temporarily shut down.

The incident involved a small-scale energy generator, according to the UK government, which said that at no point was there a risk to the wider energy system.

Очередная история про AI и разработку, но с конкретикой. Mattermost на Team Edition, три ежедневные боли: нельзя нормально ответить на сообщение в канале, не видно прочитал ли коллега, для созвона кидаешь ссылку на локальный Jitsi с отдельной авторизацией.

За день собрал три плагина в Cursor: reply с цитатой, галочки доставлено/прочитано, голосовые комнаты на Pion прямо в server-плагине. Личная инициатива, не тикет в бэклог. Коллегам понравилось, мне в копилку.

Рассказываю, почему не переезжали на другой мессенджер, как задавал рамки AI (опыт с медиа помог), и где плагины не работают: спойлер, нативные приложения.

P.S. про обложку. Превью для Habr тоже сгенерировал AI. Оно, конечно, вообще не похоже на настоящий Mattermost: другие цвета, другой UI, будто мессенджер из параллельной вселенной. Но мне так понравилось, что решил оставить. Пусть будет из разряда «ожидание vs реальность» или «Mattermost, который мы заслуживаем».

The family of Jonah Neal and their attorney were recently shown video from the day that Neal was shot by a federal agent while he experienced a mental health crisis.

(Image credit: Luke Sharrett for NPR)