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Генеративный ИИ сделал производство контента почти бесплатным. Тексты, баннеры, письма, лендинги и сценарии теперь можно создавать в промышленных масштабах. Но чем больше сообщений производит рынок, тем меньше преимуществ даёт сама способность их производить.

Проблемой становится уже не отсутствие контента, а отсутствие связной позиции.

Почему бренд говорит именно об этой проблеме? Как он объясняет её причины? Чем его версия происходящего отличается от версии конкурентов? Какие доказательства подтверждают его слова? Что должны повторить клиенты, если захотят рассказать о компании другим?

На эти вопросы традиционный контент‑маркетинг отвечает плохо. Зато политические кампании работают с ними десятилетиями.

Поэтому современный маркетинговый отдел всё чаще напоминает не редакцию, выпускающую публикации по календарю, а постоянно действующий избирательный штаб.

В комментариях к прошлой статье мне написали примерно следующее: граф связей выглядит красиво, но хороший поиск по заметкам полезнее.

Спорить было трудно. Я сам регулярно открывал Obsidian, помнил, что где-то писал нужную мысль, но не помнил ни заголовок, ни точную формулировку. Обычный поиск в такой ситуации помогал примерно как человек, который на вопрос «где мои ключи?» отвечает «там, где ты их оставил».

Например, в заметке могло быть написано:

Wayve Uber wins first minicab licence for autonomous cabs from TfL but vehicles will have a safety driver (at first)

The taxi app company Uber and the autonomous technology developer Wayve have been granted the first minicab licences in London allowing them to offer self-driving taxi rides to paying customers – but with a human safety driver in place, for now.

The companies said they would start trips in the UK “later this summer” before the full public launch.

Привет всем любителям физики и физического эксперимента! Сегодня день рождения Нила Армстронга, первого человека, ступившего на Луну в ходе экспедиции корабля «Аполлон-11». И тема соответствующая — по такому случаю мы даже сместили время публикации со вторника на среду. Давайте разбираться, как измерить расстояние от Земли до Луны.

Wayve Uber wins first minicab licence for autonomous cabs from TfL but vehicles will have a safety driver (at first)

The taxi app company Uber and the autonomous technology developer Wayve have been granted the first minicab licences in London allowing them to offer self-driving taxi rides to paying customers – but with a human safety driver in place, for now.

The companies said they would start trips in the UK “later this summer” before the full public launch.

Когда мои старые способы учиться перестали успевать за миром

История о том, как поиск системы заметок постепенно превратился в исследование памяти, понимания и роли среды.

В 2024 году я завела базу знаний в Obsidian, а потом полтора года её пересобирала... Ставила и выкидывала плагины, пробовала чужие методики, бросала, опять возвращалась и около полугода назад база наконец перестала разваливаться.

В статье представлена архитектура базы слоями, выживших плагины, переезд синхронизации с Google Drive на CouchDB на своём VPS и грабли, с которыми я столкнулась.

Congressional ethics panel had recommended Edwards face censure over its findings on ‘hostile work environment’

• US politics live – latest updates

Chuck Edwards announced he would not run for re-election after the US House of Representatives ethics committee determined the US congressman “fostered a hostile work environment and engaged in sexual harassment” by giving gifts and lavishing attention on two young female staffers.

Edwards, a Republican for North Carolina, said he would complete his current term, which is due to end in January.

В программе INFOSTART A&PM EVENT 2026 формируется секция «Прикладные компетенции аналитика». Заявок в этом направлении пока меньше, чем в других, поэтому у сильного практического кейса сейчас больше шансов пройти предварительный отбор и попасть в голосование. Первый тур голосования начнется 18 августа. Заявки принимаются до 28 августа...

In February, an animal rights group flew a drone over a farm in California that raises calves destined for dairies and cattle ranches. Double D Dairies, the company that owns the farm, is linked to a prominent milk brand that highlights its humane farming practices. But the drone documented a very different reality. 

In one part of the drone video, filmed by the group Direct Action Everywhere, employees can be seen kicking calves in the face. In another, they grind hot irons into calves’ skulls, apparently without anesthetics, causing some to thrash and collapse (this procedure is done to prevent horn growth). Many calves were confined in tiny crates.

The ranch fired one of the employees after the investigation was published in the Los Angeles Times. “Animal welfare and safety are incredibly important to us, and we have a zero-tolerance policy for any mistreatment,” the owner wrote to the LA Times over email. When Vox reached the owner for an interview, he declined to comment.

This sort of treatment of farmed animals, it turns out, is far from unusual. Many investigations into the milk and beef industries — along with other livestock sectors — have uncovered similar abuses.

But without drone footage, we probably wouldn’t know about many of them. Drones flown by animal advocates have also captured enormous hog manure pits overflowing during a hurricane, millions of egg-laying hens culled amidst a bird flu outbreak, and a large egg farm that falsely claimed to let its hens roam free when it didn’t.

Over the past decade, as drones have become more affordable and easier to operate, they have become an essential — and impactful — tool for exposing wrongdoing at the factory farms that collectively house billions of animals in the US. But a recently proposed rule by the Trump administration could cut off such drone-powered documentation, making the mere search for this type of animal cruelty illegal — and a huge, largely hidden industry all the more impenetrable. It could also take out eyes in the sky that add visibility into countless other massive industries and facilities across the US. 

The potential drone ban, briefly explained

There are more than 800,000 registered drones in the US, and whether people fly them for fun or for business, they have to follow some basic rules. They must keep them below 400 feet, for example, and avoid flying them near sensitive places like airports, military bases, and federal prisons.

But the types of facilities that are off-limits for unauthorized drone flight could soon balloon to also include a much broader range of places, such as data centers, banks, and wastewater facilities, along with farms and slaughterhouses. 

A decade ago, Congress directed the Federal Aviation Administration to develop a system in which businesses deemed vital to US economic and national security could request drone flight restrictions over their property. And in May, the FAA proposed a new rule to do just that. 

The rule would allow facilities in 16 vaguely defined sectors considered “critical infrastructure” to request drone restrictions, including everything from “financial services;” to “information technology;” to “food and agriculture;” and, broadly, “commercial.” 

The likelihood of the proposed rule becoming regulation as it’s currently drafted is unclear, though getting it done is a priority for the Trump administration. In June 2025, the White House issued an executive order calling for the FAA to “promulgate a final rule as soon as practicable.” 

The meat industry says the potential new rule would help to protect America’s food supply. They say that, in theory, drones could pose a biosecurity risk; they worry that drone operators could intentionally or inadvertently spread disease from farm to farm. Other objections include the possibility that these small aircraft might distress the animals or that people could spy on farms and gather proprietary information on farm technologies and production practices.

But in its comments to the FAA lies another motivation from these industries: making it harder for activists to document what happens on farms.

“Activists have been deploying drones against animal agriculture, and against hog operations specifically, for well over a decade,” the National Pork Producers Council wrote in a comment to the FAA.

“Poultry operations, in particular, have been targeted by outside groups using drones to capture aerial footage for activist campaigns,” the North Carolina Poultry Federation wrote. 

“Ag-gag” 2.0

For decades, activists have gone undercover to work at farms and slaughterhouses and covertly film and expose animal cruelty on the ground. Their footage has given millions of Americans a peek into the US meat, milk, and egg industries and has occasionally led to criminal animal cruelty charges, boycotts, and legislative action. Eventually, the industry fought back.

In the 2010s, lawmakers allied with the meat industry proposed bills in around 25 states to make such investigations illegal, and several were passed into law. Critics called them “ag-gag” laws, describing how they gag activists and journalists from exposing animal cruelty and environmental pollution in the agricultural sector. And while a few were struck down in the courts as unconstitutional, several still stand. 

In the wake of this investigative crackdown, animal advocates increasingly turned to drones over the past decade to conduct their investigations. It didn’t take long for several heavily agricultural states — including Iowa, Texas, and Kentucky  — to restrict drone operators from flying over animal farms.

Drone operator José Elias, who works for SingleStone Media — a nonprofit that reports on how factory farms affect rural communities — told Vox that the FAA’s proposed rule “allows a pathway for factory farms to continue to operate under secrecy.”

The proposed rule also worries Ram Daya, a freelance photojournalist with the group We Animals who, for years, has flown drones over factory farms to capture their enormous scale and intensive confinement of animals. Drone investigations, he said, have helped to expose the vast gulf between “how [farms] portray themselves” — often as humane and sustainable — “versus how they actually operate.” 

If enacted, Daya said, the rule would “further hinder the ability of the general public to understand what’s going on in farms and animal industrial facilities.”

He and others said this is part of a larger pattern by governments and industry to stifle farm investigations — a new iteration of “ag-gag” laws.  

Beyond factory farms, of course, this proposed regulation could hamper important insights into a huge number of other industries, businesses, and government-run facilities. An environmental journalist, for example, used a drone outfitted with a thermal camera earlier this year to reveal that Elon Musk’s xAI company was illegally using gas to power one of its data centers. 

The broad scope of the proposed rule has caught the attention of journalistic and pro-democracy groups, as well, who’ve argued in comments to the FAA that its rule could suppress newsgathering — and that the agency ought to better weigh First Amendment protections in its rulemaking.

“As drones have become an essential tool of modern journalism, restrictions on their use increasingly limit the public’s ability to receive information about newsworthy events,” the National Press Photographers Association wrote. “The FAA should therefore ensure that this rule protects against genuine security threats while preserving journalists’ ability to use drones as a principal means of documenting matters of public concern.”

The group wants the FAA to require drone restriction applicants to be able to demonstrate a specific threat and explain why existing laws are insufficient to deter it; give the public a meaningful opportunity to comment on drone restriction applications; and establish a process for journalists and others to challenge them, among other changes.  

Most Americans will never set foot inside a factory farm or slaughterhouse. What little we know about these places has often come from investigators willing to document them. If that work becomes harder, it becomes harder to know where our food comes from. That’s good news for an industry that has long fought against public scrutiny. And bad news for the rest of us — and the billions of animals involved.

A version of this story originally appeared in the Future Perfect newsletter. Sign up here!

Move comes as fourth heatwave of summer intensifies, edging temperatures in some areas close to 40C

Italy is to place all of its 27 major cities, from Trieste in the north to Palermo in the south, under the highest heat alert as the fourth heatwave to hit the country this summer intensifies.

A red alert means there is a higher chance of an emergency owing to the health risk posed by prolonged extreme temperatures to the entire population.

Assassination attempt demonstrates Ukraine’s ability to continue clandestine operations deep inside Russian territory

The head of a leading Russian drone manufacturer has been critically injured in a car bomb near Ekaterinburg, in what appears to be the latest in a series of assassination attempts targeting figures linked to the country’s war in Ukraine.

Vladimir Tkachuk, the founder of the private drone manufacturer Uraldronzavod, was rushed to intensive care on Wednesday after a bomb planted beneath his Mercedes exploded, according to Russian state media, citing emergency services. His bodyguard was killed in the explosion.

До недавнего времени миграции кода, при которых рабочую кодовую базу переносят на новый язык, занимали несколько лет.

За последний месяц отдельные разработчики Anthropic с помощью Claude Fable 5, Claude Opus 4.8 и dynamic workflows перенесли десять проектов объемом от десятков до сотен тысяч строк кода. В этой статье мы разберем два примера и лучшие практики, сформировавшиеся в ходе этих проектов.

Джарред Самнер, сооснователь Bun и технический специалист Anthropic, использовал Claude Code, чтобы перенести Bun с Zig на Rust. Менее чем за две недели было создано миллион строк кода. До слияния ветки 100% существующих тестов Bun проходили в CI. После слияния обнаружилось 19 регрессий, все они уже исправлены. В июне версия на Rust вошла в состав Claude Code.

Майк Кригер, один из руководителей Anthropic Labs, за выходные перенес кодовую базу на Python в 165 000 строк TypeScript. В процессе работали сотни агентов, использовались восемь контрольных этапов, три раунда состязательного ревью и финальная проверка, которая сравнивала вывод каждой команды с результатом оригинальной версии на Python.

Новые возможности Claude Code меняют экономику давно откладываемых проектов. Ниже описан процесс из шести шагов, который мы теперь используем, он основан на выводах из этих миграций.

The emergence of GenAI has led to a generational shift with stars conflicted on the impact of technology on their sport

Not so long ago, Emma Raducanu was on her phone when she found herself wondering what her comprehensive usage of ChatGPT said about her own character. “I use Chat a lot,” Raducanu says, laughing. “Every small thing I do it and I got this idea. So, you know how Spotify do a Spotify Wrapped? I asked ChatGPT to make me a Chat Wrapped, and it was giving me a rundown on my personality.

“I was like: ‘It’s a little bit too accurate.’ It was very clear, very concise. No nonsense, straight into the question. I thought: ‘OK, I can relate maybe. Some of that is true.’”

Engelbert helped vault the league to new financial heights, but still draws the ire of stakeholders. A co-commissioner for player relations would be a welcome add

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Being the WNBA’s commissioner may be one of the most unwanted jobs in the world right now. That’s in no small part because Cathy Engelbert, the person who holds that title, makes it look like a rough ride. She has helped usher the league into new financial heights and unprecedented popularity, but her players continue to bash her in the public sphere.

The job is not an easy one, and by many measures Engelbert has done it well, but today I want to talk about what I would do in her shoes. That means starting with how we got here.

This powerhouse ingredient injects umami and depth of flavour into a simple green sauce. Come on, chop-chop!

The oil from a tin of anchovies is a powerhouse larder ingredient that you possibly never knew existed. It’s a flavour bomb that carries all the delicious flavour compounds of the fish themselves, especially if you want to add their wonderful flavour to a dish but want to save the anchovies to serve separately or as a garnish.

This salsa verde is based on Giorgio Locatelli’s in his book Made in Italy, and it’s made with a knife rather than a blender. Chopping by hand gives it a much better texture, especially when you’re also using the stalks, which a blender can turn fibrous. The boiled egg is optional but traditional, and helps emulsify the sauce. Locatelli uses just the yolk, but I’ve used the whole egg, not least to avoid the faff of finding a use for the spare white. This sauce is incredible with lamb or mutton and very good with grilled fish.

‘Looksmaxxing’ culture has led to the rise of facial analysis services – but experts warn they aren’t backed by science and can be harmful to users

Danielle, 37, didn’t always have issues with body image: she used to be a model and recalls receiving positive attention from men. However, when two years of unemployment plunged her into a period of financial insecurity, her confidence faded. “It was easy to wonder, if I was prettier, if some of my features were different, would that help?” she said.

So, when Danielle saw videos on TikTok about a “facial analysis” service that claimed it could provide her with “science-backed” glow-up advice, she bought it without hesitation. Three-hundred and thirty dollars later, after sending in selfies to be analyzed, Danielle received her personalized 30-page report from the company Qoves.

Move comes as fourth heatwave of summer intensifies, edging temperatures in some areas close to 40C

Italy is to place all of its 27 major cities, from Trieste in the north to Palermo in the south, under the highest heat alert as the fourth heatwave to hit the country this summer intensifies.

A red alert means there is a higher chance of an emergency owing to the health risk posed by prolonged extreme temperatures to the entire population.

Joint announcement for geographic coordinates being finalised, says spokesperson, adding that it would not guarantee security in waterway

The ⁠geographic coordinates for a shipping ⁠route ⁠through the ​strait of Hormuz ⁠have been agreed by Iran and ⁠Oman, and ​a ‌joint announcement ‌is being ‌finalised, provided no third parties interfere, Iran’s foreign ministry spokesperson Esmaeil Baghaei ‌said on Wednesday.

Baghaei added ​that any such agreement between Iran and ⁠Oman would not, ​by itself, ​guarantee security ​in the ​strategic waterway.

Иногда небольшой пет-проект неожиданно превращается во что-то совсем другое. Сначала я делал квесты, потом решил сделать движок для Telegram-квестов, а в итоге разработал собственную виртуальную машину, язык сценариев и браузерный редактор, похожий на Scratch. В статье — история того, почему обычный код оказался плохим инструментом для написания сюжетов и что получилось в результате.

This live blog is now closed.

The ⁠geographic coordinates for a shipping ⁠route ⁠through the ​strait of Hormuz ⁠have been agreed by Iran and ⁠Oman, and ​a ‌joint announcement ‌is being ‌finalised, provided no third parties interfere, Iran’s foreign ministry spokesperson Esmaeil Baghaei ‌said on Wednesday.

Baghaei added ​that any such agreement between Iran and ⁠Oman would not, ​by itself, ​guarantee security ​in the ​strategic waterway.