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Increasingly accurate and lethal attacks are revealing weaknesses in stretched defences across the Gulf

As the crisis in the Middle East escalates, Iran has been bombing US bases and critical infrastructure in the Gulf with increasing accuracy, helped by Chinese satellite imagery and tactics learned by Russia in Ukraine.

Three US soldiers were killed last Friday in an attack on the Muwaffaq Salti airbase in Jordan, which was being protected by a Thaad air defence system. Satellite imagery later released by Iranian media showed several buildings had been destroyed.

No end to fighting in sight as Revolutionary Guards launch drones at targets in Bahrain, Jordan and Kuwait

The US has struck targets across Iran, reaching as far as the Caspian Sea, as Donald Trump threatened “major military punishment” for Tehran and its Houthi allies in Yemen for extending the war to a second shipping ⁠chokepoint at the entrance to the Red Sea.

As Iran retaliated on Friday with missile and drone fire against US bases and allies across the region, the New York Times reported that Tehran had rejected a US ceasefire proposal delivered by the Iraq prime minister, Ali al-Zaidi. This despite the US secretary of state, Marco Rubio, claiming a day earlier that Iran was begging for a ceasefire. Iraq later disputed the report.

Exclusive: Eight companies expect to be covered by the ban for 2025-26, the Guardian can reveal

Water company bosses’ total pay rose over the past year despite a government bonus ban and public outrage over pollution and bills, the Guardian can reveal.

One chief executive, Mark Thurston of Anglian Water, received £1.9m – including a £500,000 “retention payment”, despite the bonus ban.

No end to fighting in sight as Revolutionary Guards launch drones at targets in Bahrain, Jordan and Kuwait

The US has struck targets across Iran, reaching as far as the Caspian Sea, as Donald Trump threatened “major military punishment” for Tehran and its Houthi allies in Yemen for extending the war to a second shipping ⁠chokepoint at the entrance to the Red Sea.

As Iran retaliated on Friday with missile and drone fire against US bases and allies across the region, the New York Times reported that Tehran had rejected a US ceasefire proposal delivered by the Iraq prime minister, Ali al-Zaidi. This despite the US secretary of state, Marco Rubio, claiming a day earlier that Iran was begging for a ceasefire. Iraq later disputed the report.

Increasingly accurate and lethal attacks are revealing weaknesses in stretched defences across the Gulf

As the crisis in the Middle East escalates, Iran has been bombing US bases and critical infrastructure in the Gulf with increasing accuracy, helped by Chinese satellite imagery and tactics learned by Russia in Ukraine.

Three US soldiers were killed last Friday in an attack on the Muwaffaq Salti airbase in Jordan, which was being protected by a Thaad air defence system. Satellite imagery later released by Iranian media showed several buildings had been destroyed.

Маленький рекламный тест легко закончить, так ничего и не проверив. Пять текстов получают по несколько кликов, бюджет расходится между ними, а итоговый вывод звучит примерно так: «нужно больше данных».

У нас было 20 TON и пять объявлений для канала по женской психологии.

Два варианта получили основную часть бюджета, три пришлось отключить. Рассказываю, по каким признакам принимали решения и где проходит граница между наблюдением и бесполезным расходом.

Стандартная модель атрибуции молча предполагает, что от касания до конверсии проходят часы или дни. У застройщика между кликом по объявлению и подписанием договора — месяцы: просмотры, расчёт ипотеки, семейный совет, ожидание продажи старого жилья. Квартира стоит 6–8 миллионов, на эмоции за вечер её не берут. В этот зазор проваливается вся привычная перформанс-аналитика: окно атрибуции короче цикла, конверсия-деньги живёт в CRM за пределами рекламного кабинета, и сделок за месяц так мало, что любая статистика по отдельному объявлению — шум.

Ниже — инженерный разбор, как под такие условия проектируется сквозная аналитика: какая нужна модель данных, где ломается last-click, как поднять оффлайн-конверсии из CRM обратно в рекламу и что вообще измерять, пока сделок две-три в месяц и обучать модель не на чем. Цифры по спросу в тексте — из нашего аудита рынка квартир по Башкортостану за 24 месяца; сразу оговорюсь, что конкретные доли верны для Уфы, а переносится между регионами только механика, не проценты.

Адресат — аналитики и маркетологи, которые собирают атрибуцию под длинный B2C-цикл (недвижимость, авто, дорогие услуги). Специфика застройщика тут — удобный крайний случай: цикл длинный, чек высокий, поток сделок низкий одновременно.

• Many drivers also unhappy with new regulations

• ‘F1’s gone too heavily led by the fact it’s a business’

Lando Norris has delivered a scathing critique of Formula One and its management for prioritising making money over sporting considerations when forming the sport’s new regulations. The world champion argued that the drivers should have been more involved in the process.

Norris is among many drivers who have been clear this season he is unhappy with the new regulations, their focus on energy management and how it has affected negatively their enjoyment of driving. It is a problem he believes had been created because F1 framed the rules in order to attract new engine manufacturers into the sport.

• Star will play record 24th NBA season in Philly

• Deal is reportedly two years, $8m with player option

• 41-year-old spent last eight seasons with Lakers

LeBron James is signing with the Philadelphia 76ers on a two-year, $8m deal that includes a player option. Klutch Sports Group CEO Rich Paul confirmed the terms of the agreement to ESPN, and James addressed the move in a post on X on Friday morning, saying it came after he strongly considered retirement.

“I believe I can help make the Philadelphia 76ers a championship team and I am so excited to energize a new fan base and start this incredible journey one last time,” he said.

• Slovenian only second man to win in yellow on mountain

• Leader opens up gap of more than seven minutes

Tadej Pogacar put further distance between himself and his last remaining rivals, winning the Alpe d’Huez stage of the Tour de France and extending his overall lead to more than seven minutes.

There was a brutal inevitability about the defending Tour champion’s win on the legendary climb of the Alpe, despite all the rumours of illness and gastric problems within his UAE Emirates XRG team.

With a flurry of cost-of-living measures and a day in Number 10 North, the new prime minister has hit the right early notes

Appropriately enough, Andy Burnham ended a week of political signalling and first impressions back in Manchester on Friday. At the offices of the new No 10 North – where the prime minister hopes to work at least one day a week – regional mayors sat alongside ministers in an example of Burnhamism at work. It was an early statement of intent, ahead of what Mr Burnham bills as “the biggest rebalancing of power our country has seen”.

The same could be said of the series of cost of living measures fired out during the new government’s first few days in office. A £2 cap on bus fares, a cut in VAT on electricity, and some business rates relief for pubs, clubs and smaller music venues were all modest moves. But they were cleverly indicative ones, nodding empathetically to people’s need to have the chance to enjoy themselves as well as pay the bills.

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After a decade in the pop fringes, Charli xcx’s 2024 album Brat propelled her to global stardom: an acid-green ‘Brat summer’, a Glastonbury headline slot and brat as Collins’ word of the year.

But how do you follow up the album that made you a star?

Charli’s latest album Music, Fashion, Film has now been released – and as Guardian deputy music editor Laura Snapes tells Lucy Hough: it’s a pivot to guitar and a “meta masterpiece about the instability of identity.”